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RULEBOOK OPTIMIZATION TOUR

 

Keyword Density & Search Engine Optimization


Being on top of the search engines means big business when it comes to Internet marketing.  How to get on the top is a whole new story.  Many people fail to understand onsite optimization in the SEO formula.  To reach the top you must do more then just build incoming links and create more pages.  Keyword density plays an important and vital role to reaching the top.  You always hear individuals saying "pick your keywords wisely" and "keywords are very important".  Let me take a minute and teach you what they are talking about but first let me get you caught up to date about current keyword technology.

Things To Know And Remember
  1. Search Engines No Longer Use Keyword Meta Tags
  2. You No Longer Submit Your Keywords To The Search Engines For Ranking

Search engines use Keyword Density to determine your websites keywords.  Keyword density is the number of times a specific keyword appears within your site.  If you have 100 words on your website and the word "mortgage" appears 4 times then you would have a keyword density of 4% for the keyword mortgage.  

The most important keywords on your website are the Top 5 words with the highest density on each individual page as well as a collective summery of every website on the domain.

Let me illustrate to you a live example of how this works:


Lets say we search on Yahoo for the keyword Mortgage as shown below.



The #1 (Current) Ranked Website On Yahoo Is
Mortgage101.com



So what tells Yahoo that this is a mortgage site?  
Lets take a quick glance at the website's keyword density and this will tell us everything.


As you can see this website is a wonderful example of perfect keyword density.  The search engine has no problem figuring out that this website is a mortgage site with targeted content.  During the end of this tour I will give you a chance to view the Keyword Density of your own site to see if the search engines will properly rank you as well.  

Keyword Density is an issue SEO Rulebook greatly addresses.  In fact it can almost completely cure your site of all density issues giving you total control over your site's keyword targeting.  It is the only software that gives you such a powerful density engine to work with.  Not only is it the cure but its automated.  

Before now you had to open each website and revise the content of your site so your keywords are dense and proper.  This would take hours to do for every single page.  You cannot include words like "the", "is", "and", -- or even "you" because major engines will consider these your targeted keywords.  Mortgage101.com as shown above maintains a density of 3 to 4.5% on its top 5 keywords.    This level is the optimum level of density per page and is highly effective with the search engines.  If you have not already optimized your website by hand for keyword density then this is still a factor you will need to face before you have any chance of reaching the top of the search engines.  

Now that you know a little more about Keyword Density lets talk about actual optimization methods that Rulebook will help you implement.  After words I will explain how all of this plays a factor in total site optimization and how Rulebook solves all of these problems automatically.

Things To Know And Remember

  1. Rulebook solves your keyword density issues.
  2. Keyword density should fall between 3% to 4.5% per keyword.
  3. The Top 5 Keywords are very important to your SEO efforts.

 




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