SEO Rulebook Website Optimization Software

SEO RULEBOOK USER'S MANUAL

Illustrated User's Manual
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(This page contains a TON of screen shots so get some coffee)

This tutorial will take you through the software screen by screen and explain the different features. The interface of SEO Rulebook may change in the future so what you see may be slightly different then the current version but it should generally look the same.

Main Menu Selection

The SEO Rulebook Website Analyzer & Optimizer

This section is the actual SEO Rulebook software. The Website Analyzer and Optimizer will transform your site into perfectly optimized web pages based on keyword density and SE friendly rules. This is the first section this manual will talk about. This is an automatic system for keyword density optimization.

Keyword Density Analyzer

This is the keyword density analyzer. This is a density editor which will allow you to optimize your site from a contextual level. Unlike the Optimizer -- this is a manual system for optimizing your keyword density for those that want to do it by hand.

Help And FAQ

This will bring you to our FAQ, User Manual, and online forums.

WELCOME SCREEN

If you choose the SEO Rulebook Website Analyzer & Optimizer selection from the menu you will be brought to this screen. This screen is just a welcoming screen. Continue by pressing the Continue button at the bottom of the screen.

Load or Create Screen

You will now have the option to load an project or create a new project. Assuming this is the first time you are using the software lets "Create a new project".

Create New Project

To create a new project you will need to give your project a name. This can be any name you like. The name does not effect the way the website is optimized and is only used to help you identify which website your currently working with. I am using "My Tutorial Project" as an example.

Choose Site Directory

Now Rulebook needs you to locate your website files. In order to optimize your website you must have your website files on your hard drive. These files are your HTML pages, graphics, and any scripts you might have installed. You can obtain these files from your webmaster, web host, or by using an FTP to download them from your domain. If you do not have access to your website HTML files then email me and I can teach you how to download them using FTP software. Navigate the folder to the correct location of all your site's HTML files to be optimized. If your files are on your Desktop or other Windows folder then first navigate to C:\Documents and Settings\ and choose the correct user. From there navigate to the DESKTOP directory and you will see your desktop folders at that point.

Select Your Keywords

This screen asks you to enter your website's keywords. Only enter single keywords like "Mortgage" and not phrases like "Home Loan". If you wish to add a phrase word like "California mortgage" then enter both words in separately. It does not matter the order in which these keywords are entered. To enter a keyword type the keyword in the box as shown below. For example I have entered "Refinance".

To add the keyword press the "Add Keyword" button or press the "ENTER" key on your keyboard. This will move the keyword to the Master Keyword List as shown below.

You can Remove keywords from the Master Keyword List by selecting the keyword you wish to remove and pressing the "Remove" button as seen above. You can also Clear All keywords by pressing the Clear All button as seen above.

To Add Keywords from a text file press the LOAD button. Select the text file of keywords you wish to load and press OK. Make sure your keywords are in the correct format. Each keyword must be placed on a single line. Below is an example of a correctly formatted keyword list in notepad.

You should focus on a small selection of keywords on each of your websites. I would recommend targeting 5-10 keywords per website.

Note: Do not use over 100 keywords. This can make the optimization process extremely long and less effective. For best results only use SINGLE keywords and not phrases.

Primary Search Engine Target

This is your primary search engine. Choose the engine that you would like the Rulebook optimization engine to optimize for first. This will be the engine you see the best results from. I would recommend to use Google for your first test.

Secondary Search Engine Target

This is your secondary search engine. Choose the engine that you would like the Rulebook optimization engine to optimize for second. This will be the engine that you see "next to best" results in. I would recommend using Yahoo or MSN for your first test.

Google's Keyword Density Optimization

This section is targeted towards Keyword Density that many search engines including Google use to determine keyword phrases. The Google Keyword Density Optimization feature is required at this time. This feature will make Rulebook's optimization methods "density" driven and optimize your page to produce keyword rich pages. Pure Keyword Optimization then this will give you the ability to determine a "ceiling" and "floor" density level for your keywords. For example, the Target "Ceiling" keyword density will tell Rulebook that you do not want any single keyword to be make up over 4.5% of your overall content but you would like Rulebook to make your primary keywords 4.5% or close to it. If you have 100 words on your website then you would want your targeted keyword to appear 4 -5 times but no more then that. Your Secondary Keyword "Floor" density is the opposite. This feature says that you do not want any of your targeted keywords to fall below 2.5% or 2 1/2 times per 100 words. You can set these levels to any determination that you like. Our PowerUpdate tests are currently showing best results with 4.5% ceiling and 2.5% floor. Keyword density is very important to determine ranking and you must have keyword rich pages in order to rank well on the search engines.

Another Example: If you set your keyword density to 5% ceiling and 3% floor then if your webpage has 100 words your top 5 keywords (or pure keywords) would "optimally" appear 5 times and your secondary keywords 3 times each.

Link Optimizer

You will now be taken through a series of standard optimization techniques.

You can disable this technique by un-checking the Enable box at the top. With each technique you can determine if you wish to target Google as your primary engine or Yahoo as your primary engine with this feature. All of these techniques are optional.

The Link Optimization Title Tags

These title tags help visitors navigate your site. For example, highlight this link with your mouse cursor and you will see the keyword "SEO". These tags should be inserted with your links and can be used to help keyword density. Enabling this feature will insert these tags on the links of your pages accordingly to your density needs.

Keyword Tagging Optimizer

You can disable this technique by un-checking the Enable box at the top. With each technique you can determine if you wish to target Google as your primary engine or Yahoo as your primary engine with this feature. All of these techniques are optional.

The Bolding or "Keyword Tagging" Optimization Process

Search engines commonly use tags to determine keyword ranking. Keywords in bold letters or separated within their own tag receive higher ranking then keywords in a paragraph. By bolding your targeted keywords you can increase your SE ranking. You can choose to optimize using this technique by choosing if the tag should be Visible (actual bolding) or Invisible (using a 'I' tag). Both have tested to be an effective form of optimization.

Table Keyword Optimization

The Table Tagging Optimization Process

Tables are a great opportunity to increase keyword density without effecting the way the page interacts with the visitors. After studying numerous websites utilizing this tactic we did our own tests and had great success ranking websites under isolated keyword phrases using table alt tags. Rulebook can now optimize your table tags for you based on your current density needs.

Image Tag Optimization

The Image Tagging Optimization Process

Adding ALT tags to your images is not only time consuming but painstaking across websites with thousands of web pages. Rulebook will automatically tag all of your images for you based on your keyword density needs.

External Links Reporting

External links hurt your PageRank which in turn hurt your website ranking. The external link report tell you about every outgoing link on your website to you and the severity of the outgoing links on your site. You should enter your domain in the box above to let Rulebook know which links should be considered internal.

For example: If the name of your domain is http://www.ABC.com you should enter it in as ABC.COM . If your website is http://www.abc.com/learning/ then you should still enter it in as ABC.com . Only enter in the actual domain name.

Optimized Title

The Optimized Title feature allows you to create up to 5 optimized titles. When each site is optimized it will calculate the density of all 5 provided keywords. The website will utilize the title under the keyword with the highest original density. This is a good title practice to distribute density smart titles to all of your web pages. You can press the "Rate" button to receive helpful advice on making a better title.

This feature is not for everyone. Only use this feature if your site sells multiple types of products and you need to optimize the title by primary page density. If your unsure about using this feature then its better you don't.

For Example:

You should use this feature if your website sells three unique products that are very different likes Cars, Boats and Homes.

You should not use this feature if your website sells picture frames, paintings, and home decor because its all part of home decoration and your site will not have the density to support the change in title.

Not interested in an optimized title? Type in the keyword "NoTitleHere" and any title description. When the keyword is not found it will not replace your current title.

Advanced Settings

These settings will allow you to optimize different types of files. If you Enable ASP Optimization then Rulebook will optimize ASP pages in addition to your HTML pages. The same as true if you Enable Text File Optimization. This will optimize any text file on your website which can be tricky so be careful when using this feature. When you Enable PHP File Optimization it will scan all PHP files for html code to optimize.

Confused? Check Enable ASP and Enable PHP and press the continue button just to be safe.

Density Reduction Using WordImages

Density reduction is a part of my WordImage technology that helps websites reduce the density of unwanted keywords that can hog the spotlight of your search engine optimization efforts.

For example take a sentence like this:
           For the best rate your mortgage lender can help you find the right loan best for your financial situation.

In this example your primary keyword is "Your" and "For". Of course you would rather target the keyword "Mortgage" and "Loan" but having many common words can ruin this for you. If you notice the density patterns of high ranking websites you will find they dedicate an enormous amount of effort to reducing common words and unwanted keywords.

Rulebook uses image technology to reduce these unwanted words. Words such as "for" will be replaced with an Imageword instead of using the actual word. Not only does this increase the density of desired keywords but it also gives your website more optimization opportunities.

ImageWords can cause problems with some components like titles. Although this feature works without many issues it is always recommended to check your website for forms and titles that may contain commonly used words such as "and, but, for, we, you, your, and others". J

Now not all websites need keyword density reduction. All site need keyword density increased but not all sites need it reduced. I would always recommend first optimizing your website with this feature disabled at first. Then, if your keyword density is still too low then I would enable this process.

Top Five Pure Keywords

The Top Five Pure Keywords are your primary keywords. These are the keywords the software will focus on throughout the optimization effort. You want to enter in these keywords from #1 (being most important) to #5 (being least important). You should also take into consideration keyword phrases when selecting these keywords.   These should be individual keywords and not phrases.

You should decide your primary keywords by asking yourself what keyword phrase you want the most. Your primary phrase is going to be the first three pure keywords placed together and you will also benefit from the phrases the keywords make up using each other (in order of course).

For Example: If you wish to target the keyword phrase "California Home Mortgage" then you should enter #1 (California), #2 (Home), #3 (Mortgage) rather then #1 (Home), #2 (Mortgage), #3 (California) . The order in which these keywords are entered does make a difference.

The Top Five Keywords are different then the keywords provided earlier. Your Top Five will be optimized before your other keywords and Rulebook will directly focus on the density of these individual words. The goal of your density optimization is to make these five keyword density as close to optimal level as possible. Once this goal is obtained it will then take a look at your other keywords and optimize them the best as possible with the page it is given.

Confirm Your Information

This is just a confirmation screen that tells you what keywords your using, your project name, the files to be processed, and where the "Optimized" pages will be saved.

Optimize Now

You will be asked to choose the Rulebook you wish to optimize your site using. I would suggest using the Enhanced Engine for the majority of your optimization needs.

Standard Engine - Supports basic Rulebook functions and the original Rulebook release without power updates. Great for "one-shot" optimization efforts and quick jobs.

Enhanced Engine - Full Rulebook engine with penalty reduction, PowerUpdates, syntax checking, and over 230 optimization techniques. This is best for webmasters that want to stay competitive in the SEO industry.

Adsense Engine - Specialty engine for large adsense websites.

Blog Engine - Specialty engine for multitread blog websites.

Adult Engine - Specialty engine for large adult sites with many pages that are picture post driven.

Choosing the Rulebook that is best for you is important. The Standard engine is a strong optimization process but is limited in its ability to reduce penalties and maintain whole density. The enhanced engine is our ongoing optimization package that we keep up to date with the best performing SEO tactics. It can reduce site penalties, fix syntax, and apply tactics that the standard engine cannot. Specialty engines utilize the Enhanced engine but they are different in the way they handle files. Adsense pages should be handled and optimized differently then Blog sites for example and this is why we developed special rules and techniques for a range of site styles.

Optimizing Your Website

The Optimization Screen shows your process on optimizing your pages. This process can take up to a few hours to complete on large bulky sites or only a few minutes on smaller web pages. You can see the tally of changes made beside each box. You will also notice each box turn green as it performs the optimization method on the current file. This screen will tell you how many files have been optimized, the Estimated Human Hours (how long it would take you to do this by hand), and the file it is currently operating on. The Rulebook calculations is the number of times the software makes changes, calculates density, optimizes your keyword structure, or checks page syntax. Rulebook filters is the check and balance system designed within SEORulebook. This calculation shows the number of times Rulebook has checked its work, made changes to prior optimized pages, and determines the overall quality of the job.

Operate In Safe Mode: If you are using your computer or trying to surf the Internet while optimizing your page you might want to check this box. Safemode slows the optimization process down and attempts to keep CPU usage low which will keep your computer running smoothly during the process. It also keeps a report status on the process of your optimization effort. This means if your computer shuts down or freezes you can resume the optimization process where you left off.

Disable Reporting Safemode: If you are working with a very large website (700 pages or more) then you can disable the reporting. Report data can be massive and if you are optimizing a project that may take days to finish then you might have to complete the optimization within 3-4 sessions. Resuming where you left off can take a while on these large sites because Rulebook has to recall the reporting data before it can begin. Disabling the Reporting will allow you to continue where you left off without loading this data and can save you a lot of time. However, I would only use this feature if your optimizing a very large website and you plan to use multiple sessions to complete the optimization.

When optimization is complete you will be taken to a reporting screen.

Reporting Screen

The reporting screen contains a lot of information about the optimization of your website. You can read the report screen the same as you would a web browser.

You can navigate the report using the Navigation menu as seen above.

The Report Statistics at a Glance section tells many things about the process. You can read about each individual section on the report itself and how it effects your website.

The two most important pieces of this information is the Optimized Site Files and SEO Improvements Made. The Optimized Site Files shows the directory that your Optimized Files where placed. The SEO Improvements Made is the number of positive improvements to your website the Rulebook software performed.

You can open the folder to your optimized files by right clicking on the link and choosing "Open In New Window" and this will bring you to a folder like seen above. These are your newly optimized files and you should upload these files to your web server.

The Estimated Human Hours is the number of hours this optimization process would of taken an expert to do by hand. It may take Rulebook up to an hour to optimize your website but at least you can watch a movie during the process rather then having to manually make every improvement. Considering each hour of optimization typically runs from $15 to $45 per hour you can save substantial money using this software. The number of hours is very conservative.

External Link Penalties are reported in this section. This will give you a page by page break down of how many external links are found. It is always a good practice to remove as many external links from your website as possible. External links can effect PageRank and cause your ranking to drop.

Pages With No Keyword Density are the pages that do not have adequate natural keyword density. Because these pages do not contain the keywords needed to determine a title for the page; none will be given. If you did not wish to use title optimization then this section could possibly list all of your pages which would be normal.

Keyword Density Report is your newly optimized keyword density for each page. This will list your Top 5 Pure Keywords and their new optimized density by percentage. If Rulebook is successful then these percentages will fall between your desired ceiling and floor density percentages.

Evaluation Screen & How To Register

Registering SEO Rulebook is easy.
To register click on the "Register SEO Rulebook" box as seen above.

You will see your Registration ID which will start with the letter R and be followed by a 10 digit number. You will need to provide this number to me via the order form or by email when you purchase. Once you have successfully purchased SEO Rulebook I will then email you a Registration Unlock Code much like the one seen above. It will be a series of numbers and letters in the following format: XXXX-XXXX-XXXX-XXXX-XXX. You can then enter this registration unlock code and press the CONFIRM REGISTRATION button. This will unlock SEO Rulebook. You will then need to reset (turn off your computer) for the registration to complete.

Density Analyzer

The Keyword Density Analyzer is a great way to naturally optimize your keywords. This editor will give you a % breakdown of your websites keyword density and allow you to edit the page by hand and determine density as you go. This works very similar to a HTML editor but with less design features and is more SEO driven. This editor is not meant to design html code but rather just to calculate keyword density and to make contextual changes. You can access this editor by pressing the section (as seen below) from the menu screen.

The screen will open a blank editor page. To open your website page click on the FILE tab as displayed below.

This will bring you to the next screen shot as seen below.

Density Analyzer

To the left you will see a file navigation area. Select the drive, directory, and file you wish to open. To open the file DOUBLE CLICK on the filename. This will bring you to the next screen shot as seen below.

Density Analyzer

Once your website is open you can make changes to its content just like any HTML editor. You can use the File menu to save your changes even in the demo version. To Analyze your density click on the

button that you see on the left hand side. This may take a moment so be patient. The ALTs box allows you to turn off or on the ability to analyze image, table, and link ALT / Title tags.

Density Analyzer

Here you will see a complete break down of the web page's density. This will tell you the # of times the keyword appears, the % of its total page content, and the keyword itself. In this example you can see the keyword density for the first two keywords are a bit high and the keyword density of the word "the" needs to be reduced. You can then do this by hand with the editor where you see fit. This is the manual way of changing keyword density.

This is the contextual way of changing keyword density and some prefer those method rather then using automation. We have included both style of tools to help you in this process.

This concludes the current release User Manual. Email me at Support@SEORulebook.com if you have any questions on how to use the software or if the software is not properly optimizing your website.